Home » News » New Advertising Rules Set after Patanjali’s Misleading Advertisement Case.

In a recent development, the Supreme Court has taken a firm stand against misleading advertising. This move was prompted by a case involving deceptive advertisements disseminated by Patanjali Ayurved. As an immediate measure, the court has ordered advertisers to comply with the Cable TV Network Regulations Rules of 1994 by submitting self-declarations.

The Supreme Court has issued guidelines to curb the menace of misleading advertisements. The court recognised the profound influence of endorsements by celebrities, influencers, and public figures in product marketing. Given this influence, the court stressed the urgent need for these individuals to demonstrate caution and responsibility when endorsing products in advertising campaigns.

As a temporary solution to the problem of misleading advertisements, the court has mandated that advertisers submit a self-declaration in line with the Cable Television Network Rules of 1994 before any advertisement is allowed.

Furthermore, the court has directed the Ministry to create a separate online platform for the submission of self-declarations specifically for press and print media. This platform is to be established within a four-week timeframe. Once the platform is up and running, advertisers will be required to submit their self-declarations prior to publishing any advertisements in print media.

Misleading advertisements are promotional messages or campaigns that present false or deceptive information, causing consumers to make decisions based on incorrect or incomplete information. These can include untrue claims about a product’s features, benefits, or effectiveness, as well as deceptive pricing, warranties, or endorsements.

In many countries, including India, there are laws and regulations designed to prevent and penalize misleading advertising. These laws aim to safeguard consumers and foster fair competition in the marketplace. The recent directive from the Supreme Court is a significant step in this direction. It underscores the court’s commitment to consumer protection and fair business practices.

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