After receiving fierce backlash, a South Korean dairy giant apologized for depicting women as cows in an advertisement. The video shows a group of women in a green field who later turn into cows.
South Korea’s biggest dairy company Seoul Milk is not only criticized for depicting women as cows but also compared the man’s behaviour to “molka”, the illegal practice of secretly filming people.
“We sincerely apologise to everyone who felt uncomfortable with the milk commercial released on 29th last month. We are accepting this matter seriously and will conduct an internal review, and take extra care to prevent similar incidents from occurring in the future. We bow our heads in apology,” the parent company Seoul Milk Cooperative said in an apology.
The company has also removed the promo from their YouTube channel but is still shared on social media.